What is Local SEO Heatmaps?
What is a Local SEO Heatmap? A Local SEO Heatmap is a visual tool that shows how well your business is doing for specific keywords in different local areas. Think of it as a geographic map that shows your search performance in different neighborhoods or cities. By using colors to indicate your ranking — such as green for high positions and red for low positions — heat maps make it easy to see where your business stands and where it needs to improve. . Why is a local SEO heatmap important? Targeted Optimization: This identifies areas where your local SEO efforts are paying off and where they are lacking. This helps you focus on optimizing content, getting local backlinks, or improving your Google Business Profile in underperforming locations. Competitive Analysis: A heatmap allows you to see how your business compares to competitors in specific areas. Understanding where your competitors rank high can help you adapt your strategy to close the gap. Track performance over time: Regular ...